Campaign
Resources
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United Way is your trusted partner for wise social involvement.
Let us help you craft a strategic plan for community
involvement, from encouraging volunteerism among your
employees to donating surplus goods to implementing
a workplace campaign.
You can also take advantage of various other year-round
resources available to you and your employees. We can
help you access expert speakers, receive information
on local issues, link employees to services, network
through board membership, and assist during transitions.
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Techniques
That Work
Campaigns that use this technique
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Benchmark
experience, on average—
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| Appoint
a manager or coordinator to oversee the campaign in all
locations.
|
42%
higher employee per capita giving
|
| Recruit
A Steering Committee. This representative team will give
broad ownership to the campaign and will distribute your
workload. |
69%
higher employee per capita giving
|
| Set
Goals & Track Results…. Planning |
11%
higher employee per capita giving
|
Recruit department coordinators/site coordinators for
each location to implement campaign plans.
|
36%
higher employee per capita giving
|
| Conduct
Briefings for Top Executives. Leadership —by example—
can be demonstrated by your management team through their
giving. |
51%
higher employee per capita giving
|
| Increase
Leadership Giving. Holding a special solicitation with
your top management can help ensure the success of your
campaign. |
18%
higher employee per capita giving
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| Provide
Educational Opportunities. |
27%
higher employee per capita giving
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| Recruit
& Train Campaign Volunteers. |
23%
higher employee per capita giving
|
| Enhance
Corporate Giving. Structure corporate gift to match employee
giving on some basis, demonstrating to employees the magnitude
of the company’s support. |
11%
higher employee per capita giving
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| Utilize
United Way Resources. |
26%
higher employee per capita giving
|
| Support
Volunteerism. Having the opportunity to personally involve
your employees with local agencies enables them to get
a first hand view of how their donation is working. |
15%
higher employee per capita giving
--than
companies that do not use it.
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20-MINUTE
PROGRAM
2
MINUTES
CAMPAIGN COORDINATOR
Company representative welcomes employees
and explains the purpose of the campaign and how the company
will support the campaign.
2
MINUTES
COMPANY CEO
Provides statement of support and encouragement.
This establishes a corporate commitment to United Way and
encourages company wide participation.
4
MINUTES
CAMPAIGN COORDINATOR OR COMMITTEE MEMBER
Provides an overview of United Way
and the impact of its services.
4
MINUTES
EMPLOYEE TESTIMONIAL OR AGENCY SPEAKER
This illustrates how employee contributions
are making the difference in our community.
6
MINUTES
CAMPAIGN VIDEO
2
MINUTES
COMPANY CEO OR COORDINATOR
Asks employees to complete their pledge
cards. Also describes incentives (if applicable), answers
questions, and collects pledge cards. Lastly, thank everyone
for his or her participation.
Incentive
Ideas
Company
Match to Employee Gift
Day Off for all Fair Share Givers
Company T-Shirts
Casual Day
Reserved/Covered Parking
Tickets to Games/Movies
Dinner for Two
Hotel Getaways
Gift Certificates
“Sleep-in” Passes
“Leave Work Early” Passes
Airline Tickets
Award Department with Highest Participation
Extra Half Hour for Lunch for a Week
Drawing for Extra Vacation Days
Ice Cream Social
Tailgate Party
Tickets to Sporting Events
Available
For Your Campaign:
Agency
Brochures
Agency Presentations/Speakers
Agency Tours
Campaign Video
Pledge Cards
Theme Posters
United Way Catalog
Assistance from United Way Staff via:
E-mail: unitedway@cableone.net
Fax: 662.328.0944
Phone: 662.328.0943
Web: www.unitedwaylowndescounty.org
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